Faculty Chair(s):
Christine Letts
CURRICULUM
Strategic Frameworks for Nonprofit Organizations is designed to help nonprofit and NGO leaders use strategic management frameworks to improve their organizations.
The program will include the following modules:
- Mission statements
- Learn components of an effective organizational mission statement.
- Create, critique, and revise organizational mission statement.
- Strategic alignment
- Understand the term “publics”
- Learn how mission and marketing are strategically related
- Learn and apply the 5P’s( publics, products, place, price, and promotion) to your own organization
- Strategy frameworks
- Learn the basic concepts related to nonprofit strategy.
- Apply Moore’s “Strategic Triangle” analysis to your organization.
- Understand how “value,” “capacity,” and “support” are inter-related in forming strategy.
- Program portfolio management
- Map your organization’s programs by their contributions to financial performance and mission-advancement.
- Understand how to assess costs and benefits of programs.
- Identify appropriate mix of programs for your organization.
- Strategic positioning
- Describe your organization’s value in comparison to other organizations doing similar work.
- Identify major challenges facing your organization.
- Identify solutions for overcoming these challenges.
For each module, participants will be introduced to a set of frameworks in a case and/or reading. Participants will then have the opportunity to consider the framework’s relevance for their organizations by taking part in online discussions with their colleagues and using electronic workbooks designed specifically for the program. During each module, Professor Letts will hold a live online session with program participants.
Program participants will be broken into groups and will take part in a substantial amount of collaborative, online, work. This group work will provide a valuable opportunity to form a network of partnerships among colleagues and gain insights from fellow senior executives.
A typical schedule of each two week module follows:
Week 1:
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Read a case and supporting materials
- Post responses to the discussion questions to your group’s discussion board
- A nominee from your discussion group will post the consensus to the entire program’s discussion board
Week 2:
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Complete the exercises in the course workbook. Participate in the live discussion session with Professor Letts who will be responding to the discussion board.
View the technology required for the program here.